Listen: 4th Of July / X X4thOfJuly.mp3

If a ’4th Of July’ post on the 4th of July appears overly clever and obvious, I understand. But the clever idea came from local rock station 101.9 WRXP. I was a few blocks from home, fired up the car radio and on it came:

This fucker sounded so good plus I love X so much and thought, any reason to honor them is just fine by me.

Man, was I lucky. Got hired by Howard at Elektra and X were the first band I got to work with. Dream come true? Never even dreamt that one in my wildest, so yeah, pretty amazing.

You couldn’t find a better bunch of people. Not only the band, but every last person involved with them as well.

Bob Krasnow, our chairman, always supported X, loved their music and rightly saw them as the label’s most important political poets.

Getting them on the radio was a very different story. Although the band got some love from the alternative rock team, when it came time to take them to the next level, more mainstream exposure and opportunity, the brakes were always applied by Dave Urso, your typical old school 80′ sleaze ball promotion head. Yes, he pretty much put a lid on their career, sort of. X still play to bigger crowds than ever and he……..uh…….

Funny thing, it was the first, but not the last time I witnessed the head of promotion actually run the company, despite the chairman thinking he was the guy in charge. You see, the way it worked was as follows: the chairman would need to decide where to put the financial investment to pay off radio for play and would get that ultimate guidance from the top radio guy. So you tell me, who’s driving that plane?

Now, of course, the public has a much stronger voice. A local station doesn’t want to play a song, no problem. Their audience flocks to myspace and hears what they want. Gone are the days when the traditional gatekeeper is in charge. How fun.

It may only be once a year, but at least X get one play. If Bruce Springsteen had written and/or recorded this classic instead of Dave Alvin, it would’ve been a monster.

Never say never I like to think. Who has the publishing on this? Maybe they need to get off their ass, find it a placement, try to keep their job.