Listen: Rubber Bullets / 10cc 10ccRubber.mp3

I was surprised to see a recent Bob Lefsetz post about 10cc. His musical taste occasionally crosses paths with mine: The Kinks, The Ramones, The Lo Fidelity Allstars and a few others here and there. But he’s usually way west coast soft rock compared to my way east across the Atlantic preferences. A better commentary on the music industry, technology and life issues you’ll have a hard time finding. Check him out.

Surprisingly, he discovered 10cc upon their arrival in ’72, as most Americans didn’t.

‘Rubber Bullets’ was the band’s first UK #1 (US #73), back when they were on Jonathan King’s UK Records (get everything you see on his imprint), and was never off the radio or pub jukeboxes during that English summer. Just about every track by these guys had some oddly appealing production twist that was just not like anything else before and a true precursor to The Buggles. On ‘Rubber Bullets’, for instance, can you hear the drum kit other than during the rolls? Not really. And who noticed. Throw in the doo wop vocals bits (not uncommon for 10cc), bizarre lyrics and you’ve got a spot in history.

Most of their stuff was both funny and socially biting, hence way too thought provoking for the US programmer, usually religating them to radio’s embarrassingly long ignore them list.