Listen: It’s Not Unusual / Tom Jones
Listen: It's Not Unusual / Tom Jones

Everyone knows Tom Jones. Most don’t know that he began his professional life as the powerful front guy in Tommy Scott & The Senators, from home turf Wales. And during that period, the first person who tried bringing him to the public’s attention was Joe Meek. A few of those early recordings they made together, and I believe there were four, surfaced on Tower Records in the US not long after his initial success on Decca UK and their American outlet, Parrot. Someday soon I’ll post one.

Meanwhile, his first release for Decca, ‘Hide And Seek’, got no traction or attention. Second single ‘It’s Not Unusual’ skyrocketed despite the BBC’s lack of belief and airplay for the record. Massive at the time, and well played on the US oldies stations for decades, it wasn’t until a week back, while waiting for Kim to show up for dinner in the bar of The Lodge, did it suddenly come onto their house system. I figured it was an ipod playlist, but upon inquiring, learned it to be a stream from the Frank Sinatra station on Pandora radio. Wow – this whole Pandora thing is clearly becoming a major factor in the rapid listenership decline of foul US commercial radio, satellite’s Sirius/XM excluded. I’m no doubt one of the last to discover this good Pandora news. But with the onset of the Ford’s Focus’ groundbreaking internet ready technology, the hour glass on snail paced commercial FM programming instincts and decision makers has officially been turned over.

After ‘It’s Not Unusual,’ Decca/Parrot released a handful of singles that dwindled chart wise, all in Tom Jones’ forceful, RnB powerhouse vocal style. When Top 5 results evaded his followup 45′s like ‘With These Hands’, ‘Stop Breaking My Heart’ and ‘Sixteen Tons’, the label heads guided him toward daytime radio ballads. Given his undeniable voice, many of these are essentials in my collection too. ‘Detroit City’ and ‘I’m Coming Home’ of particular note.

What I did realize though, ‘It’s Not Unusual’ seems to have passed beyond that cut off date in the oldies radio world, and now, if played, would be a bit of an oasis, as is, say ‘Lola’, these days. That is, of course, if one is forced to endure your short playlist, local oldies station, religiously puking up the same researched standards. At least that’s the case with the very, very tired WCBS-FM here in New York City. Okay, some greats do get spun, but they’re basically overplayed beyond enjoyment (‘California Girls’, ‘You Can’t Hurry Love’, ‘I Got You’, ‘Respect’) and so a nice reminder last week of Tom Jones’ greatness via the Pandora death knell to stations like the aforementioned.