Listen: The Muffin Man / World Of Oz
The Muffin Man / World Of Oz

Seems the labels had a stable of in-house producers back in the 60′s. And many times they’d be given the new signings to whip into shape, and record in those infamous four or six hour windows. I’m guessing these producers were either on staff, or had production deals, similar to today’s consultancies. People like Denny Cordell and Mike Hurst come to mind, as does Wayne Bickerton.

I first noticed his name on Decca and Deram releases. A very favorite was ‘The Muffin Man’ by World Of Oz. It got a lot of Top 40 play in the US for a few weeks during summer ’68. Years later, in the Notting Hill Record & Tape Exchange, I stumbled on a copy with this very rare UK sleeve pictured above. My heart just about stopped. I’d no idea it existed as it’s not mentioned in any of the price guides and I’d never seen another. ‘The Muffin Man’ was part of their rather lavish album, lavish for the time that is, apparently requiring a huge budget. I was lucky enough to meet Wayne about four years ago on a New York trip, and meant to ask that budget detail. I had many questions, and he was fantastic about filling in so many blanks, but that one slipped my mind. Always an admirer of his work, it was a fascinating hour or two.

Listen: Baby You’ve Got It / Clyde McPhatter
Baby You've Got It / Clyde McPhatter

Although an original member of The Drifters, Clyde McPhatter oddly moved to England, and even odder, signed to Deram. Come on, The Drifters were the definition of Harlem Doo Wop and such. Why did this guy pick up and go to London? Was he a closet Anglophile? Luckily, Wayne Bickerton was put in charge and produced his Northern Soul hit ‘Baby You’ve Got It’. Applying his trademark orchestration, the song became Clyde McPhatter’s strongest single ever.

Listen: Sugar Baby Love / The Rubettes
Sugar Baby Love / The Rubettes

Occasionally I hear The Rubettes ‘Sugar Baby Love’ and it jumps out every time. A perfect combination of glam and maybe doo wop meets Four Seasons or something. Not only did he produce it, but co-wrote the song as well.