Listen: Baby Don’t You Do It / Alvin Robinson AlvinRobinsonBabyDont.mp3

Correct. It’s the Holland-Dozier-Holland hit from ’64 by Marvin Gaye, covered by many a Mod band (The Who, The Poets, The Small Faces) in that heyday, and come late ’68, by Alvin Robinson as well.

Not nearly enough Alvin Robinson circulates on 45, which is both surprising and a shame. His guttural blues vocal style was instantly signature, and copied by some of the best. Plus his guitar playing, then in much studio demand, had a similar swagger. So logically, during sessions with Dr. John, did Atco decide to give him a studio whirl, resulting in this, his only single for the label. Given the purity of his sound, and his legendary New Orleans cred, it’s rather shocking that Ahmet Ertegan and Jerry Wexler didn’t release more sides.

The nice thing about this one is it’s subtlety. You don’t realized how strong a grip it has until you find yourself playing it repeatedly. Well I did at least.