Listen: The River Is Wide / The Forum
The

There was many a single during the year 1967 like this one. Although most acts survived to release three or four, it was usually only one that made a splash, picking up late night pre FM progressive play on the many AM Top 40′s that would go a bit free form in the early hours, especially prevalent during that summer. These singles would many times graduate to daytime play and eventually maintain themselves a several month spread across the US pop stations, and be regarded as signature to the year of flower power, even through to the present.

As with Sagittarius ‘My World Fell Down’, The Avant-Garde ‘Naturally Stoned’, The Third Rail ‘Run Run Run’ or The Strawberry Children ‘Love Years Coming’, The Forum’s ‘The River Is Wide’ has earned this honor. WNDR, the tighter of of the two Syracuse Top 40′s charted it.

Partially MOR, partially Rotary Connection underground soul, a hint of Bill Medley’s Righteous Brothers baritone vocal and some Four Seasons meets Fifth Dimension backgrounds, all produced under the guidance of Les Baxter and Norm Ratner. An unlikely recipe that collided perfectly together and was easily labeled as psychedelic when no other explanation would suffice.

From one of the many stacks WMCR donated my way, it’s fun reading what the label’s promotion guy wrote to the station’s MD on the single’s original company sleeve above.

Listen: Love Years Coming / The Strawberry Children
Love

Turns out Johnny Rivers was a pretty hip cat, as I believe he’d be referred to at the time. Like his career, Johnny Rivers’ record label Soul City, was very Los Angeles centric. Having earned parent company Liberty a ton of cash, he was afforded an imprint and indeed quite the businessman, which occasionally populated the landscape during the 60′s. In short, he licensed his masters instead of allowing the label to own them. Not only as performer, but as producer and A&R alike, Johnny Rivers had talent, signing The Fifth Dimension to Soul City as well producing many of their hits. Reputedly giving Jimmy Webb his initial songwriting placements, Rivers teamed he and The Strawberry Children together. Never shy on picture sleeves, Soul City issued ‘Love Years Coming’ during the summer of ’67. It was almost a hit.

Looking back on one of my local radio station’s chart below, ‘Love Years Coming’ was that week’s pick hit. Look further though. Usually a very tight follower of the national Top 40, seems WNDR was burning it’s bra that summer as well. The sunshine was clearly powerful as acid pop singles aplenty were being played: Sagittarius at #15 (which they misspelled), The Third Rail, The Forum, The Merry-Go-Round, The Will-O-Bees, The Cyrkle, The Left Banke and pyschedelic folk hippie Marcia Strassman. Not to mention some decent soul/Northern soul: Linda Jones, The Sweet Inspirations, Betty Swanne and a portion, though not big enough, of UK stuff: The Kinks, The Spencer Davis Group

It was a great summer.

Listen: Go Where You Wanna Go / The 5th Dimension 5thDimensionGoWhere.mp3

Listen: Another Day, Another Heartache / The 5th Dimension 5thDimensionAnother.mp3

The California Folk Rock mafia, a description I have totally made up, probably did exist around ’65-ish. In my fantasy world, it included PF Sloan, John Phillips – all of The Mamas & The Papas I suppose, Dunhill Records, Jim Webb, Steve Barri, probably even Sonny Bono in a certain way. They were the big cheeses, writing, producing, releasing the hits. The Grass Roots certainly benefited. And so did The 5th Dimension. They were literally M & P soundalikes. This is way before they went all schmaltzy upon their switch to Bell Records. Prior, and including these first two singles, they recorded for Johnny Rivers vanity imprint: Soul City Records, a division of Johnny’s label Liberty. He had gads of hits, and for whatever reason, he got to set up Soul City. Great. Worked for me. I loved all those initial 5th Dimension singles. Even the huge hits that hinted at blandness to come (‘Up – Up And Away’ particularly) have aged just fine.

Rivers produced these two psychedelic tinged classics (John Phillips wrote the first), and probably had a lot to do with their output. Great choice of tapping into Laura Nyro’s catalog – not one but three times for single A sides.

Their west coast, carefree, vague LSD, pre -Tate/La Bianca murders, LA pop marked, in hindsight, the ending of an era.