Listen: Is It In (Mono) / Eddie Harris
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In the early 70′s, a lot of these credible jazz players leaned disco or dance-y, I assume looking for more mainstream exposure. After all, Deodato had hit big on Top 40 with ‘Also Sprach Zarathustra’ while with CTI, actually getting to #2 on BILLBOARD. It was an audio oasis on the AM dial at the time.
So guys like Wes Montgomery, Grover Washington, Jr. and Eddie Harris either made attempts at singles, or their respective labels would edit down longer album tracks in hopes of some pop airplay.
I was working for DISCOUNT RECORDS in Syracuse at the time. All the label’s sales guys would donate their boxes of promo 7″ allocations my way, given that no one else at any of their accounts wanted them. The store managers and clerks were generally album whores. It was a God-send for me.
‘Is It In’ became a big hit, well in our store that is. We had a sturdy Garrard stacking turntable behind the counter, and I played it ad nauseam, resulting in some LP sales. At home, even Corinne found the lyrics amusing in a sort of risque way and ended up tolerating it, an anomaly for her when it came to anything jazz.
Tags: Atlantic, CTI, Deodato, Discount Records, Eddie Harris, Grover Washington Jr., Wes Montgomery