Listen: Step Out Of Line / Twice As Much TwiceAsMuchStep.mp3
Just as there was never any question in my mind who conquerd the decades old Beatles vs. Rolling Stones challenge, so too did that boil over and apply to their respective managers. Brain Epstein vs. Andrew Loog Oldham.
Opinions don’t matter. The facts are the facts.
Brain Epstein’s roster: The Beatles, Gerry & The Pacemakers, Billy J Kramer & The Dakotas, Cilla Black and The Remo Four.
Andrew Loog Oldham’s roster: The Rolling Stones, Marianne Faithfull, The Poets, The Mighty Avengers, Vashti and Twice As Much.
Then there was ALO’s Immediate Records roster: The Small Faces, The Nice, The Amen Corner, The Outer Limits, P.P. Arnold, Chris Farlowe and again, The Poets and Twice As Much.
Okay…..I will stop now and show some mercy.
Focusing on the clear champion had me thinking today about Twice As Much. In a constant quest to emmulate Phil Spector’s production style, ALO applied many attempts to the squeaky clean Twice As Much. Possibly going a touch too far by giving them a very California ’67 sound, a year earlier in ’66 funny enough.
On this second single, David Skinner and Andrew Rose were allowed to write both sides, unlike their first and much of their other records, which conveniently slotted in Jagger/Richards and Marriott/Lane songs.
Listen: Simplified / Twice As Much TwiceAsMuchSimplified.mp3
It’s this B side which is their real gem, maybe their best ever. Pretty dependable at picking hits, I’m not sure how Andrew fumbled hiding ‘Simplified’ on a flip side.
I recall my pal Denny getting a copy of this in late summer of that year, and we both played in relentlessly for weeks.