Listen: The River Is Wide / The Forum
There was many a single during the year 1967 like this one. Although most acts survived to release three or four, it was usually only one that made a splash, picking up late night pre FM progressive play on the many AM Top 40′s that would go a bit free form in the early hours, especially prevalent during that summer. These singles would many times graduate to daytime play and eventually maintain themselves a several month spread across the US pop stations, and be regarded as signature to the year of flower power, even through to the present.
As with Sagittarius ‘My World Fell Down’, The Avant-Garde ‘Naturally Stoned’, The Third Rail ‘Run Run Run’ or The Strawberry Children ‘Love Years Coming’, The Forum’s ‘The River Is Wide’ has earned this honor. WNDR, the tighter of of the two Syracuse Top 40′s charted it.
Partially MOR, partially Rotary Connection underground soul, a hint of Bill Medley’s Righteous Brothers baritone vocal and some Four Seasons meets Fifth Dimension backgrounds, all produced under the guidance of Les Baxter and Norm Ratner. An unlikely recipe that collided perfectly together and was easily labeled as psychedelic when no other explanation would suffice.
From one of the many stacks WMCR donated my way, it’s fun reading what the label’s promotion guy wrote to the station’s MD on the single’s original company sleeve above.