THE ROLLING STONES, NOW! / The Rolling Stones:
Listen: Side 1 (see label above for song titles) / The Rolling Stones
Listen: Side 2 (see label above for song titles) / The Rolling Stones
Another variation of the EP, in the US that is, was the two or three song per side jukebox pressing.
London Records issued four by The Rolling Stones, essentially compiling about half of a then current album configured as a 7″ replica of the full length 12″ version. The front covers literally lifted the album artwork, catalog number and all, while the back was left blank. These presumably were popular with the various Rock-Ola and Seeburg models that could switch speeds from 45 to 33. When a small holed EP hit the turntable, the disc would flatten down the large hole 45 center adaptor and flip the speed down to an accommodating 33rpm.
I don’t recall seeing the selections by The Rolling Stones in any of the local soda fountains we’d frequent after school, instead seeing Sammy Davis Jr. and Frank Sinatra options, both very underplayed if at all by the assembled teenagers we fantasized being like one day.
I do however remember getting up the nerve to visit a downtown Syracuse one stop, whereby we marched bravely to the front counter that separated customer from all records behind it. The jukebox operators and mom ‘n’ pop retailers would turn up weekly, maybe even daily, knowing what they wanted or needed and exactly who to ask for. My best friend Denny and I showed up as though we belonged there, not knowing what to expect or how to behave. We didn’t stay long, and got informed that the outlet was not open to the public but only for dealers. Good try.
The magnitude of seeing quantities, box lots and bulk copies of records on endless shelves left a lasting impression on me as a kid. I knew that someday, I wanted to have the chance to be on that side of the counter and literally dreamt about it for years.
What I do vividly remember during the minute or less we actually stood amongst the beehive of activity of this busy barter type scene were all four London Records Rolling Stones jukebox EP’s, sitting in a cardboard counter rack designed specifically for their display. It was when inquiring could we please buy one of each that we were denied and asked to leave. In addition to a job at a one stop, I left also wanting all four records badly.
Through the years, every one of those goals were luckily achieved. And like with the actual albums from which the EP’s originated (12X5, THE ROLLING STONES NOW!, OUT OF OUR HEADS and THEIR SATANIC MAJESTY’S REQUEST), it’s nearly impossible to pick a favorite. But if forced to before a firing squad, I’m pretty sure I’d choose THE ROLLING STONES, NOW!