Archive for the ‘The Strawberry Children’ Category

The Forum

Sunday, March 17th, 2013

The River Is Wide / The Forum

Listen: The River Is Wide / The Forum
The

There was many a single during the year 1967 like this one. Although most acts survived to release three or four, it was usually only one that made a splash, picking up late night pre FM progressive play on the many AM Top 40′s that would go a bit free form in the early hours, especially prevalent during that summer. These singles would many times graduate to daytime play and eventually maintain themselves a several month spread across the US pop stations, and be regarded as signature to the year of flower power, even through to the present.

As with Sagittarius ‘My World Fell Down’, The Avant-Garde ‘Naturally Stoned’, The Third Rail ‘Run Run Run’ or The Strawberry Children ‘Love Years Coming’, The Forum’s ‘The River Is Wide’ has earned this honor. WNDR, the tighter of of the two Syracuse Top 40′s charted it.

Partially MOR, partially Rotary Connection underground soul, a hint of Bill Medley’s Righteous Brothers baritone vocal and some Four Seasons meets Fifth Dimension backgrounds, all produced under the guidance of Les Baxter and Norm Ratner. An unlikely recipe that collided perfectly together and was easily labeled as psychedelic when no other explanation would suffice.

From one of the many stacks WMCR donated my way, it’s fun reading what the label’s promotion guy wrote to the station’s MD on the single’s original company sleeve above.

The Strawberry Children

Tuesday, May 5th, 2009

Strawberry Children Picture Sleeve

Listen: Love Years Coming / The Strawberry Children
Love

Turns out Johnny Rivers was a pretty hip cat, as I believe he’d be referred to at the time. Like his career, Johnny Rivers’ record label Soul City, was very Los Angeles centric. Having earned parent company Liberty a ton of cash, he was afforded an imprint and indeed quite the businessman, which occasionally populated the landscape during the 60′s. In short, he licensed his masters instead of allowing the label to own them. Not only as performer, but as producer and A&R alike, Johnny Rivers had talent, signing The Fifth Dimension to Soul City as well producing many of their hits. Reputedly giving Jimmy Webb his initial songwriting placements, Rivers teamed he and The Strawberry Children together. Never shy on picture sleeves, Soul City issued ‘Love Years Coming’ during the summer of ’67. It was almost a hit.

Looking back on one of my local radio station’s chart below, ‘Love Years Coming’ was that week’s pick hit. Look further though. Usually a very tight follower of the national Top 40, seems WNDR was burning it’s bra that summer as well. The sunshine was clearly powerful as acid pop singles aplenty were being played: Sagittarius at #15 (which they misspelled), The Third Rail, The Forum, The Merry-Go-Round, The Will-O-Bees, The Cyrkle, The Left Banke and pyschedelic folk hippie Marcia Strassman. Not to mention some decent soul/Northern soul: Linda Jones, The Sweet Inspirations, Betty Swanne and a portion, though not big enough, of UK stuff: The Kinks, The Spencer Davis Group

It was a great summer.