Listen: Here It Comes Again / The Fortunes FortunesComes.mp3
Back in the 70′s, many record stores bought direct from each label. Only the really small shops were forced to buy via a one stop, which were distributors that represented all the labels, a kind of middle man. I worked for Discount Records in ’74-75. Although a chain owned by CBS, they were deep catalog stores and centered around college towns and campuses, hence their two Syracuse locations. And each of these shops would buy direct from the various labels. Every Tuesday all the reps would stop by, bring the staff hot drinks and donuts, plus stacks of promos, T shirts and posters. It was heaven. One summer day, I went to the Syracuse University library, having been alerted to their complete bound collection of BILLBOARD magazines from the 60′s, to sit for hours and pour through them. I took a new marble notebook and dated each page to the corresponding issue then listed any facts of interest. Chart entries, new releases with catalog numbers, etc. Years later, I managed to find a magazine dealer selling a complete run of issues from ’64 – ’68. Perfect, I bought them all.
A few days later, I got this ‘why not’ idea. I ordered about one hundred long out of print 7″ titles on the London family labels from our rep, one copy each, using the newly acquired catalog numbers from my day of research.
I’d actually blanked and didn’t even think more about the order, being sure they’d never turn up. I mean how could they? This was ’75 and some of them had come and gone, most were flops, some ten years prior. But lo and behold, about a week later, the London order arrived, and one of the boxes was chock full of many, many of those very titles. Oh man, I was flying. Amongst them were all the Press singles from The Fortunes, not to mention The Small Faces, Los Bravos, The Pudding, The Gibsons and loads more. And those was just the ones on Press. I won’t even get into the Deram, London, Tribe, Hi and Parrot selections on this post. My immediate reaction was to order five copies of many that had turned up, which I did, but no more ever came. Obviously, these had been sitting on the shelves for literally a decade.
I think most kids considered The Fortunes sound to be manufactured, over orchestrated, adult leaning, the music your parents would like too. All true I guess, but I did love those big, ballad-y Greenaway/Cook and/or Les Reed boomers. ‘Here It Comes Again’ was a decent hit here, #27 in Nov ’65.
Listen: This Golden Ring / The Fortunes FortunesGolden.mp3
But the followup, ‘This Golden Ring’ struggled slowly, and perfectly, to a problem #82 in February ’66. The Fortunes were burned into my psyche as a wintertime sound. Most of their records remind me of the freezing cold walks to and from school with my little red transistor radio clamped to my ear, pre ear buds by decades.
Listen: Gone From My Mind / The Fortunes FortunesGone.mp3
‘Gone From My Mind’, despite it’s confident delivery, didn’t make a ripple. Never heard it on the radio in my life, and therefore really excited to find it amongst the others in that London shipment. No surprise, it’s ended up as my favorite.
