Archive for the ‘Exene Cervenka’ Category


Monday, October 8th, 2012

X - See How We Are

X - See How We Are

Listen: See How We Are / X

Let me tell you one thing. We are very, very lucky, because X still exist and tour regularly. In fact, they may be more powerful live than ever. The original lineup of Exene Cervenka, DJ Bonebrake, John Doe and Billy Zoom has been reunited for several years now and are doing deservedly great business. There’s a lot of sense in sticking out that long stretch that usually ends in legend.

Now X certainly are legends. So many reasons: right up there with Johnny and Ivy resides Billy for greatest guitarist, flawless and razor sharp at every given moment. DJ still the powerhouse metronome, Exene the most magnetic and perfect female front person of her generation, and John, one of the greatest voices ever with those ‘desert at night’ tones only Jim Morrison rivaled. When singing or harmonizing together, John and Exene would actually create a 3rd voice, their timbres meshing so perfectly. Two singers, three voices. Pretty unique. And as writers, forget it. Yes living legends. More honest, hard working, and appreciative people you will not find.

Back in the Elektra days, I was very lucky to be their A&R guy, making several albums with them, and over both lineups. After Billy left in ’86, Tony Gilkyson joined, fitting the bill effortlessly. An incredible player as well and guitarist on this track. When Tony left around ’97, Billy rejoined to present. A&Ring them was a two fold experience: always rewarding, always frustrating.

Rewarding because at the studio, you knew this was the best place in the solar system to be, watching John and Exene through the control room window mastering a vocal take on one mic live. Wow. It still gives me tingles.

But frustrating knowing how the promotion department would have a difficult time with programers, and most likely be forced to accept defeat while sharing a $100 bottle of wine with some pampered PD.

Like all the greats, X couldn’t get their fair shake from radio. Bob Krasnow loved this track when he heard it. He walked into my office late one evening around 9 pm. We were all still there, everyone stayed late. It was a company full of people who loved their jobs and glowed in the success of the label that all had contributed to in some way. No one ever got fired. We never worried about that. So Bob says “I hear you brought back some new X ruffs from LA. I want to hear them”. I handed him an unfinished version of ‘See How We Are’ on cassette and he left.

This track was actually started at Capitol Studios on Hollywood Blvd and it was haunting wandering around those halls with Exene, talking about the legends in framed pictures, that had recorded there prior. It was that work-in-progress version I had given him, and I knew the song was ace. Sure enough, ten minutes later he’s back at my door. “This is fucking incredible, they are the voices of rebellion. This, Kevin, is important stuff”.

I can hear his words as plainly now as when he spoke them, God love him. Words from the guy who had produced Ike & Tina Turner and Captain Beefheart & The Magic Band, and now in praise of X. For whatever reason, we released ’4th Of July’ as the first single from the SEE HOW WE ARE album against Bob’s instincts. He thought that was too commercial, too formula when played up against ‘See How We Are’, but the radio department felt it was more palatable, singable, like Springsteen. Actually, it was all those things and yes, it too should have been a hit. He said, “You always have to put your best foot forward, you only get one chance”.

He was right. Even though as Chairman, I don’t know why he didn’t force the team to go for this single but he didn’t. Although released as a 12″ to radio, the commercial 7″ was cancelled. Only a handful of finished sleeves (pictured) and three test pressings were made. I think Howard or Alago got the third. I have the other two. You always need a safety copy.

A dealer recently asked how much one was worth to me, he wanted desperately to buy it. I said “It doesn’t have a price tag but for everything else, there’s Mastercard”. He got nasty, called me an arrogant cunt. Seriously, he did. Not exactly the way to get that second copy off me despite his admittedly accurate description of my response.

Listen: Highway 61 Revisited (Again) / X

Thanks to reader Mark Deming, his suggestion to also post ‘Highway 61 Revisted (Again)’ was a superb one. All this time, I thought it had come out as a bonus reissue track or part of a cd comp. Wrong. So here it it for all X fans to worship, as I do.


Sunday, July 4th, 2010

Listen: 4th Of July / X X4thOfJuly.mp3

If a ’4th Of July’ post on the 4th of July appears overly clever and obvious, I understand. But the clever idea came from local rock station 101.9 WRXP. I was a few blocks from home, fired up the car radio and on it came:

This fucker sounded so good plus I love X so much and thought, any reason to honor them is just fine by me.

Man, was I lucky. Got hired by Howard at Elektra and X were the first band I got to work with. Dream come true? Never even dreamt that one in my wildest, so yeah, pretty amazing.

You couldn’t find a better bunch of people. Not only the band, but every last person involved with them as well.

Bob Krasnow, our chairman, always supported X, loved their music and rightly saw them as the label’s most important political poets.

Getting them on the radio was a very different story. Although the band got some love from the alternative rock team, when it came time to take them to the next level, more mainstream exposure and opportunity, the brakes were always applied by Dave Urso, your typical old school 80′ sleaze ball promotion head. Yes, he pretty much put a lid on their career, sort of. X still play to bigger crowds than ever and he……..uh…….

Funny thing, it was the first, but not the last time I witnessed the head of promotion actually run the company, despite the chairman thinking he was the guy in charge. You see, the way it worked was as follows: the chairman would need to decide where to put the financial investment to pay off radio for play and would get that ultimate guidance from the top radio guy. So you tell me, who’s driving that plane?

Now, of course, the public has a much stronger voice. A local station doesn’t want to play a song, no problem. Their audience flocks to myspace and hears what they want. Gone are the days when the traditional gatekeeper is in charge. How fun.

It may only be once a year, but at least X get one play. If Bruce Springsteen had written and/or recorded this classic instead of Dave Alvin, it would’ve been a monster.

Never say never I like to think. Who has the publishing on this? Maybe they need to get off their ass, find it a placement, try to keep their job.