Listen: Nothing But A Heartache / The Flirtations
This is simply the greatest Motown single that was never on Motown. Even though the UK Deram label really didn’t specialize in releases for the soul or RnB market, ‘Nothing But A Heartache’ suddenly appeared in mid ’68. Re-released a few months later, with a different B side, the record started to get play in the US, eventually peaking on the Billboard charts at #34. It was overseen by Wayne Bickerton, who had produced the lavish, for it’s day, album by UK band, World Of Oz. Their single, ‘The Muffin Man’, was almost a hit, garnering pretty solid airplay in a lot of US markets during summer ’68, for about two weeks. Literally, every local chart I’ve ever seen it on was for a two week run. I guess the checks didn’t clear and onto the payola victim scrap heap that fantastic single went.
Years later, this Flirtations track became a Northern Soul success. Northern Soul records, in simple terms, are non hit, copy versions of the Tamla/Motown sound. Many were still being recorded into the early ’70′s, after that original era had long past. The clubs in the North of England were insatiable for anything resembling it and hence the tag Northern Soul.
Proof of the song’s validity comes in the fact that, despite being a UK act and UK made record, like most of the Motown singles from the 60′s, ‘Nothing But A Heartache’ was only a hit in America.